Strategic Marketing

Start: October

Duration: 11 months full-time.

Entry Requirements:

1st or 2nd class UK Honours degree (or equivalent Bachelors Degree). If English is not your first language students must achieve a IELTS score of 6.5 with 6.5 for writing or a minimum TOEFL score of 92 internet test (with a minimum score of 21 for writing) or 580 paper test (please note if you take the paper test you must also complete the test of written English and gain a minimum score of 4-0). If you do not have a degree but have a professional qualification (eg CIM Diploma) and relevant work experience you may still be eligible for a place on the programme. Visit the School of Management website for full entry criteria details.

Course Description:

The Strategic Marketing MSc is designed to equip students for a successful career in marketing. We also want students to enjoy themselves, be intellectually challenged, stimulated and excited by what they will be learning and doing.

The course provides students with a practical and thorough research-grounded knowledge of strategic marketing within Cranfield’s world-class learning environment and learning resources. Specifically, students gain:

knowledge and skills to analyse marketing issues and problems using a range of marketing tools and frameworks, and to develop appropriate marketing strategies using these tools
the ability and understanding to apply marketing tools and frameworks across a wide variety of marketing situations, accurately and confidently
the practical skills to analyse, research, communicate and present their ideas and recommendations.

We provide students with an online learning portal to enable access to a wide range of facilities including electronic teaching materials, marketing software, self-assessment exercises, and some of the course reading.

“The marketing modules at Cranfield were unlike those offered by other universities. They were practical and upbeat and most importantly you are in the ‘hub’ of latest research and innovation with the best teachers that the world can offer.” Jana Savchenko - Campaign Manager in Data and Insight Team, British Gas Services

The course consists of taught modules, a group project, where students work as part of a small team and take on the role of consultants to analyse a live or simulated marketing consultancy, and culminates with the thesis.

Modules:

• Marketing Strategy and Planning  
• Marketing Finance 
• Marketing Brands and Customer Equity  
• Integrated Marketing Communications and Digital Media
• Relationship Management and CRM
• Marketing, Sustainability and Ethics
• Demand Driven Supply Chains
• Sales and Key Account Management
• Marketing Research
• Marketing Consultancy Project
• Research Methods
• Thesis

Funding:

UK/EU bursaries of up to £4,000 are available, other bursaries are available on an ad hoc basis please ask for details.

For further information, please contact Ellie Varricchio tel: 01234 758102 or email mscmarketing@cranfield.ac.uk

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